New Floral Tribe
The feeling of raving in a field until dawn is evoked in this season’s fragrant floral dresses paired with hyper-techno trainers. Freedom, simplicity, and a willingness to dance like nobody’s watching are your season essentials, making even the most luxurious floral dresses feel like something you just slipped on before you ran out to join the party.
IIt was logomania the first time around. But it’s not the nineties anymore, and this time brand logos come with a pinch of salt. From Balenciaga to Loewe, designers went back to the archives and spun off new, insta-iconic pieces that are so loud and proud they’re actually tongue in cheek. Show that you’re in on the fashion joke by choosing your tribe and shouting it proud.
Right at the sweet spot where oddness meets elegance, this season designers explored draping; creating folds and cascading fabrics to skim the form in new and unexpected ways. Put away your body con and embrace the new abundance of fabric – the fascination that lies within its pins and tucks will ensure your most idiosyncratic style statement yet.
The Power of Now
Power dressing is no longer about appropriating men’s clothing and trussing it up in curves. This season’s power is all woman. Loose, utilitarian, flattering, competent. Useful clothes that get the modern woman to where she needs to be. Now. It’s a commanding blazer that brings purpose to jeans or ballgowns. It’s a wider cut on the shoulder to add strut to fluid suiting. It’s hair pulled back and minimal make-up because you don’t need to put on a show. You’ve already got all you need.
It’s only two years to go ‘til we reach the Twenties, and designers are predetermining a Roaring time with an abundance of feathers, fringing and fun to let loose in this spring. Add a little Josephine Baker vigour to every step with bouncing ostrich feathers and swaying lengths of silken fringe made modern with asymmetric cuts and offbeat pairings. It’s sensuous, frivolous and downright fabulous.
Nothing to hide
This season there’s strength in allowing vulnerability to show. Get happy in a half naked state, with whispers of barely-there silk and smacks of techy plastic worn to reveal and conceal what lies beneath. Whether it’s big knickers, your favourite jeans or freed nipples, this season’s transparencies act as a layering tool to highlight rather than cover up. This is not a blushing game of peekaboo, it’s a self confident step into your summer uncovered.