As refreshing as a glass of soda on a hot summer’s day, this season offers up a rainbow of pop brights and brash logos to make you feel like you’re caught in a 1968 Fanta ad. Loud and lurid t-shirt motifs clash with kaleidoscopic retro prints that command the same attention as a sun-splashed drinks billboard. It’s an ebullient take on summer dressing that positively fizzes with life.
It’s not a dress code; it’s a way of life. Luxury basics for the modern man whether he’s playing polo or firing off emails as he sips on single origin organic coffee. It’s best quality cotton, careful tailoring and soft swishes of pastel colours to highlight his year-round golden glow. From Brunello Cucinelli’s sunny separates to Valentino’s sportif accents, it’s a look that’s perennially on the money.
Take a Hike
Sportswear you can actually do sports in. It’s a revelation – nay, a revolution. It’s time to grab your compass and head for the hills in techy sportswear that wouldn’t be awry on a scout leader. Revisit your boyhood adventures in nylon cagoules, springy hi-tech trainers and tracksuit separates that your mum refused to buy you the first time around.
Mid Century Modern
A little bit Teddy Boy, a little bit Elvis Presley in Blue Hawaii, this season look to the 1950’s for your new springtime proportions. Spring sees the masculine waist make a return with bold and boxy summertime shirts tucked into neatly cropped trousers, and camp collars popped with James Dean flair. Modern fabrics and generous cuts ensure it stays on the cool side of kitsch.
It’s time to loosen up. Skinny jeans will always have their place, but this spring demands a broadening of horizons with trousers, shorts and jeans cut wide to liberate the legs and accentuate the torso. From Kenzo’s full-throttle pleated shorts with high-rise cinched waists, to Haider Ackermann’s generous carrot pants cut with a subtle taper, there’s plenty of reason to go large for spring.
Daddy’s cool. Demna Gvesalia’s vision for SS18 was a dad at the playground, scruffy and tired out but unwittingly an icon of manhood. This has been trickling into fashion subconscious for a while, but suddenly, mid-wash roomy jeans, sloping sweaters and commuter greatcoats look like an aspirational way to dress. It’s about functional clothes thrown together to make it look like it’s always Saturday morning.