VETEMENTS: clothes. To bring fashion’s focus back on clothes. This is the mission of Demna Gvasalia, the Georgian designer who recently founded a collective made up of the former Maison Martin Margiela team. Margiela's uconventional language is mixed with deconstructed but wearable clothes from street style and sportswear. From the end of 2015, Demna has also been appointed the creative director of Balenciaga.